This Month’s Guru Column

Jeff Ryznar, 898 Marketing

Jeffrey Ryznar, founder and president of 898 Marketing in Canfield, is a strategic marketing professional with over 15 years of experience in delivering results for regional and national brands.  After graduating from Ursuline High School, he obtained his B.S. in marketing and management information systems from Miami University in 2002.
He successfully oversaw the marketing and advertising efforts for Ford Motor Co. (New York) and General Motors (Chicago) Dealer Associations throughout the Midwest, including the Mahoning Valley. Jeff also oversaw the strategic marketing initiatives for the Cleveland Cavaliers as the team’s director of strategic marketing, and served as vice president of marketing for Phizzle, a San Francisco-based engagement automation company named one of Forbes magazine’s Most Promising Companies.

Tips to Enjoy a Bogey-Free Google AdWords Campaign

Golf season is in full swing and if you’re like me, you’ll take every opportunity to hit the links. The element of golf I enjoy the most is that it is one of the only sports where you are in sole control of how you perform. There are no teammates, opponents, coaches, referees or umpires interfering with your play. It’s just you to blame, congratulate or make adjustments with every shot.

This sense of accountability and control is also why I am fond of companies using Google Pay-Per-Click, or Google AdWord, in a marketing plan. If you heard that Google AdWords doesn’t work because it’s too expensive or hard to understand, it’s likely that whoever told you that failed to have a plan that embraced four elements.

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