This Month’s Guru Column
Measuring Customer Acquisition Costs
Here is a maxim every business founder should not only take to heart but work at every single day: You can’t manage what you can’t measure.
And while there are many operational metrics that should be constantly measured and analyzed, perhaps none is more important to the success of a business than the optimization of your CAC. It’s even more important if you are looking for funding for your startup because it’s one of the metrics to which Investors pay the closest attention. The more efficient your CAC, the more attractive you look to investors.