This Month’s Guru Column

Jim Cossler, Youngstown Business Incubator

Jim Cossler is the Huntington Bank Entrepreneur in Residence of the Youngstown Business Incubator, but is better known throughout the country as the organization’s “chief evangelist.”

Cossler attended Youngstown State University where he studied philosophy and literature.

From his position as senior vice president for corporate services for the Youngstown Warren Regional Chamber, Cossler joined the YBI in 1997 as its CEO. At the time, the incubator was positioned as a traditional, mixed use incubator. He soon became the primary architect of its transformation into the nationally known incubator, accelerator and managed B2B software technology cluster that YBI is today.

Cossler’s primary roles are to serve as a mentor and entrepreneurial expert to YBI’s portfolio of companies as well as to build and manage the internal and external relations and networks necessary for their growth and success.

Cossler serves on the business and computer science advisory boards at Kent State University, the University of Akron, Hiram College and Youngstown State University.

Measuring Customer Acquisition Costs

Here is a maxim every business founder should not only take to heart but work at every single day: You can’t manage what you can’t measure.

And while there are many operational metrics that should be constantly measured and analyzed, perhaps none is more important to the success of a business than the optimization of your CAC. It’s even more important if you are looking for funding for your startup because it’s one of the metrics to which Investors pay the closest attention. The more efficient your CAC, the more attractive you look to investors.


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