This Month’s Guru Column
Tips to Enjoy a Bogey-Free Google AdWords Campaign
Golf season is in full swing and if you’re like me, you’ll take every opportunity to hit the links. The element of golf I enjoy the most is that it is one of the only sports where you are in sole control of how you perform. There are no teammates, opponents, coaches, referees or umpires interfering with your play. It’s just you to blame, congratulate or make adjustments with every shot.
This sense of accountability and control is also why I am fond of companies using Google Pay-Per-Click, or Google AdWord, in a marketing plan. If you heard that Google AdWords doesn’t work because it’s too expensive or hard to understand, it’s likely that whoever told you that failed to have a plan that embraced four elements.