This Month’s Guru Column
All Businesses Operate a Health Care Business Unit, and It’s Losing Money
In his book The Seat of the Soul, author Gary Zukav shares a story about a customer having dinner in Italy. Upon receiving his bill, the man reviews each handwritten item until he reaches the last line that roughly translated means, “If it goes, it goes.” The man hands the bill to the waiter and asks, “What is this item?” to which the waiter replies, “It didn’t go” and removes the charge from the bill.
If waiters in Italy have figured out that many consumers can be duped into paying for items they never received, how can American consumers stand a chance navigating our health-care system?