Business Experts

Lee DeRose:
Professionalism Sparks YESCO’s Success

May 1, 2017
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Lee DeRose, owner of YESCO Electrical Supply Inc.: YESCO prides itself on building trustworthy relationships with local and national contractors and engineering firms. We have maintained a track record of ensuring customer satisfaction and safety for both our employees and the end users.

Our company employs outside salespeople for the initial contact in a variety of areas including energy-saving lighting, switch gear and power distribution and security. The division of these specialty areas allows us to engage with a single customer on many levels.

With these competencies in place, have engaging conversations on how we can provide a myriad solutions for customers and their needs. These sales strategies coupled with complex project management experience with our inside sales staff prove to our customers that YESCO has the knowledge to manage very complex projects.

From franchise restaurants to wastewater treatment plants, we deliver and maintain a level of professionalism that has been recognized and sought for 30 years.

This staying power in such a competitive landscape has brought attention from many large projects such as the Dakota Access Pipeline and other projects that require the insight and knowledge that only veteran distribution houses can bring to the table.

We are not only a sales organization but also a solution provider. This is why you can’t go to a big box store when you are building a skyscraper. You need the assistance of an organization that understands the pitfalls of these projects and how to overcome them, from logistics to financial capability.

We understand how to assess and mitigate project risk. This is what our customers look for and why we are chosen to work on such high-value projects nationwide.

How has the electrical industry changed over the years?

DeRose: The electrical code changes every year. It’s inevitable and these code changes influence industrial and commercial applications. But the biggest changes are at a residential level for the safety of our neighbors and loved ones. New technology emerges that increasingly protects us from fires and electrical shock hazards that can be fatal.

During the early days of the industry, it was difficult for many people to imagine how electricity would transform our lives. From air conditioning to computers to LCD TVs, electricity serves our world in so many ways. Practices that were widely used a few generations ago would now be considered very dangerous.

Consider the changes in home wiring. When we first began to hook up homes to utility services, ceramic knobs and tubes were considered safe, connections were exposed and there was no grounding. We would never think of wiring a home that way today. Nearly all of the improvements in home wiring and electrical safety were developed to address problems with those early wiring styles.

In 1894, Underwriters Laboratories (UL) was started by the insurance industry to standardize electrical practices and reduce the chance of fires. And in 1897, the first national electrical code was adopted.

A giant step in electrical safety came in 1970 with the creation of the Occupational Safety and Health Administration. OSHA asked the National Fire Protection Association to develop guidelines for electrical safety in the workplace. In 1979, the association released those guidelines and they made electricity even safer for workers and homeowners.

More recent technology such as improved grounding systems, surge protection, and ground-fault circuit interrupters, including arc faults, helped to reduce the danger and injuries associated with electrical accidents. Not just to avoid fatal shocks, but to reduce the risk of fires,the leading cause of deaths from electrical disasters.

Electricity consistently gets safer. YESCO remains at the forefront to ensure that we supply only UL listed products that meet National Electrical Code guidelines.

In addition to safety, the electrical industry always strives to make products more efficient and this is seen mainly in the lighting and control industry. With everything moving to mobile platforms, we can now interact – from across the country – with our home and office lighting and security systems with a simple touch on our smart devices.

This transference toward the internet has also caused a huge shift upward in low-voltage products. Everything is now becoming connected together. It’s hard to find products that don’t have a way of interacting with each other and over the Internet in today’s market. If you want a completely automated house or office with advanced security functions – it’s possible. Safety and security have never been more affordable or easier to be installed.

What is YESCO’s growth plan?

DeRose: YESCO has grown at a rapid rate over the past few years. We have expanded our staff and invested in technology to make our business more streamlined. Our goal is to open more branches and expand our service area. To do this we need to become more productive and efficient in our day-to-day operations. We will achieve these goals through marketing initiatives, employee training and improving our technology infrastructure. These are three key areas that make any service-related business thrive in this new era.

By marketing our product features we will gain the attention of solution-seeking customers. Once we engage the customers with our knowledgeable staff, we can ensure the product arrives in their hands over the counter, by truck or freight delivery with few errors.

Technology improvements will limit the number of times a product is touched. This will reduce the product cost. To be competitive, you need to avoid unnecessary price hikes. With error-tracking software and online account-management tools, we can provide customers with the peace of mind they expect.

And with our newest branch being developed in the Pittsburgh market, YESCO will prove that we can stand the test of a large metropolitan area. With this in place we can optimize and expand our business in any other area without hesitation.

Why does it matter what electrical distributor you select?

DeRose: We have been in business for 30 years. We have the knowledge that our customers trust and respect. We provide solutions that the others don’t. This is especially true when it comes to energy rebates, specifically lighting and controls.

If you are a business owner and want to understand how you can lower your lighting energy bills, we understand the utility rebate processes in Ohio and Pennsylvania. We have heard many horror stories from customers about being misrepresented by fly-by-night companies that do not offer an honest view of what these savings are and how they translate to your bottom line.

Like the medical community, you would not go through a drastic procedure without a second opinion and we feel the same way about electrical projects. Don’t believe everything you hear and don’t take the first option you are offered. Let us look at what you were presented to ensure your expectations are met.

You want to ensure you get the right products and that you can trust the employees delivering your order. YESCO has grown to become a multibranch organization across northeastern Ohio and western Pennsylvania. We offer that hometown service feel with the professionalism of a larger business.

Whether you are working on a smaller project like building a home or more complex projects like a commercial building or wastewater treatment plant, we have the experience to complete the project properly, on time and within budget.

We respect safety. We do not sell products that do not meet the electrical code. We also have an extensive supply of products that can save you money and time on your project. Labor-saving ideas are what help contractors stay in business and be more profitable. Let us help you understand where you can save on labor.

After being in business for as long as we have been, you learn a thing or two about trust and relationships and we want to make you part of the family. It starts locally. It ends with safety and security in mind.

“Does it matter what electrical distributor you choose for your projects?” Without a doubt it does. Come see us at YESCO and we will show you why.

Published by The Business Journal, Youngstown, Ohio.