From training a sales team to using the latest in selling technologies, John Rossi of YSU covers all the bases in Sales 101 to help business owners employ a more evolved selling process to meet today’s business demands.
‘Four Ps’ Apply to Product and Service Businesses
In marketing, we often speak endearingly of the “Four Ps” – Product, Price, Place and Promotion.
But over the decades, strategy has evolved significantly from an industrial manufacturing and production mentality – think Henry Ford’s initial attitude toward building and selling the Model T: You can have any color as long as it’s black.
Companies like Harley-Davidson were initially and surprisingly successful in the manufacturing environment when they took a different approach in adapting to their markets, in the United States and internationally, and tailored their products to customer preferences. This approach resulted in many unique styles and options, particularly among a specific age group and psychographic profile of the motorcycle market.