CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss how answer engine optimization, or AEO, is changing the way businesses approach online marketing as AI tools become a primary source of information for consumers.
They explain how AEO differs from traditional search engine optimization, why businesses need content tailored for AI-generated responses and how the shift is changing website traffic, search strategies and customer engagement.
Watch the full discussion HERE.
Read the full transcript HERE.