NILES, Ohio – Cafaro Co. recently announced the appointment of Esther Buschau as its new chief marketing officer, effective immediately.
The company said the move underscores its commitment to driving growth and innovation.
In her role as CMO, Buschau will lead the company’s strategic marketing initiatives, including the enhancement of the legacy Cafaro brand. She will oversee the evolution of its marketing function to align brand strategy with the company’s vision, support business objectives across all markets and elevate brand storytelling to attract new tenancy. She will report to William A. Cafaro and Anthony Cafaro Jr., co-presidents.
“We’re excited to have Esther take on the role of chief marketing officer. It’s an important step in advancing our brand development and driving growth across all sectors of our business,” William A. Cafaro said. “Esther brings a thorough understanding of our corporate culture and family values, along with an intense passion for innovation, building relationships and caring for our tenants and the communities we serve. Her leadership will help us unlock our full potential and accelerate our long-range growth ambitions.”
Buschau has more than two decades of experience in the shopping center industry, spanning both the public and private sectors. A native of British Columbia, Canada, she joined Cafaro in November 2000 as a regional marketing director. In February 2003 she was promoted to director of corporate marketing, where she oversaw the portfolio’s field marketing efforts, campaign development and B2B marketing.
Prior to joining Cafaro, Buschau honed her field marketing experience with Brookfield, Grosvenor and Royal LePage.
“For twenty-five years, I’ve had the privilege of driving transformative change and building relationships for Cafaro properties,” Buschau said. “I look forward to bringing focus to the brand strategy, supporting the leasing function and exploring new marketing opportunities during this exciting time.”