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How to Utilize Content Atomization

Content Atomization

"Content marketing can be timely and expensive," says Bill Rusu, content marketing manager at 898 Marketing. "Content Atomization is the principal of using, reusing, and repackaging content that you've already created, so you can get the biggest possible return on your investment," says Rusu. In episode 6 of Stop Talking....

Creating a Better Intern Experience

Creating a Better Intern Experience

“When college students are applying for internships, they’re going to look for something that’s most like a job that they’re going to do once they graduate,” says Sydney Wess, a marketing intern at 898 Marketing in Canfield. “I know there’s a stereotypical intern where they just run and get coffee...

Television Planning & Buying in 2020

Television Planning & Buying in 2020

“The end of the year is almost here and 2020 media planning is going to be a competitive year, especially as it relates to tv,” says Jeff Ryznar from 898 Marketing in Canfield. “If you want to advertise on tv and reach the large audience it offers, the first step...

Embracing the Media

Embracing the Media

"Every marketing strategy has to have a PR component," says Jeff Ryznar from 898 Marketing in Canfield. “Working with your local media partners and outlets to get your story out is vital to the success of your campaign.” To demonstrate, Ryznar met with the United Way of Youngstown and the...

Consistency is Key

Consistency is Key

One of the primary pieces of advice that 898 Marketing gives to its clients is ensuring that a company’s message remains consistent. “Making sure that your message and the content that you have out in the marketplace through whatever mediums or channels or creative you’re doing is consistent in all...

Why Company Culture Matters

‘Sounds like someone has a case of the Mondays!’ I’m all about movie quotes. Anytime I get a chance to use one in any occasion, at any time, I’m not going to miss an opportunity. So when I thought about this article about company culture, there was no place to...

The Infinity Stones of Marketing

I have always been a fan of science fiction movies. Ever since I was 9 years old when my father took me to East Junior High School in Warren where he voluntarily taught classes for students who wanted to appreciate and learn more about science fiction, I was enamored with the genre and the creativity […]

I have always been a fan of science fiction movies. Ever since I was 9 years old when my father took me to East Junior High School in Warren where he voluntarily taught classes for students who wanted to appreciate and learn more about science fiction, I was enamored with...

AMA: Social Media Analytics | Brand Leverage

In this installment of AMA | Ask the Marketer Anything, Jeff Ryznar of 898 Marketing in Canfield, takes questions from Allison Vross, of Simon Roofing in Boardman, and Josh Zarlenga of HBK CPAs & Consultants in Canfield, who ask him questions on how to improve their businesses for 2019. "What...

AMA: Building a Team | 3 Marketing Priorities

As you review your 2019 marketing strategy, you may have some questions, such as what to prioritize in your overall strategy when you have a limited marketing budget? This year, Jeff Ryznar of 898 Marketing in Canfield will be answering your marketing strategy questions in his new Business Strategies Video...