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Free Webinar | Draw More Customers with ‘Google My Business’

YOUNGSTOWN, Ohio — One of the easiest ways to attract and engage local and regional customers just happens to be free – and oftentimes neglected. Google My Business is the search engine’s own listing platform for businesses. It uses geographic locations to determine which businesses to show in a list of search results. So, if […]

YOUNGSTOWN, Ohio -- One of the easiest ways to attract and engage local and regional customers just happens to be free – and oftentimes neglected. Google My Business is the search engine’s own listing platform for businesses. It uses geographic locations to determine which businesses to show in a list...

Build Small Business Brand with Facebook Groups

YOUNGSTOWN, Ohio — You’ve surely noticed how increasingly difficult it has become to have your content seen on Facebook. With the social media platform’s algorithm in constant flux to improve the user experience, brands’ status updates aren’t getting the exposure they once did organically. Facebook business page posts are now seen only by a small […]

YOUNGSTOWN, Ohio -- You’ve surely noticed how increasingly difficult it has become to have your content seen on Facebook. With the social media platform’s algorithm in constant flux to improve the user experience, brands’ status updates aren’t getting the exposure they once did organically. Facebook business page posts are now...

LinkedIn 101 | How to Grow Relationships and Revenue at Scale

YOUNGSTOWN, Ohio -- With approximately 180,316 LinkedIn members in the five-county region, it is “finally emerging in our region as the go-to social media platform for businesses to build relationships at scale,” said Jeff Herrmann, chief revenue officer of The Business Journal. As part of The Business Journal's Rally Around...

Want to Expand Your Business? Points to Consider

YOUNGSTOWN, Ohio — Plans to expand your business should begin with updating your marketing plan with your new location in mind. Think about your target customer, sales plan and competitive advantage. Add up any additional marketing and sales costs. Make sure your updated marketing plan is just as thorough as your initial plan. Compare your […]

YOUNGSTOWN, Ohio -- Plans to expand your business should begin with updating your marketing plan with your new location in mind. Think about your target customer, sales plan and competitive advantage. Add up any additional marketing and sales costs. Make sure your updated marketing plan is just as thorough as...

Use Google Analytics To Improve Your Website

Google Analytics is a free tool that tracks and gathers data from the people who visit your website. The system uses a JavaScript code that collects and processes data that is then presented to you in the Google Analytics platform. A tracking code will collect anonymous information on how users interact with your website. It […]

Google Analytics is a free tool that tracks and gathers data from the people who visit your website. The system uses a JavaScript code that collects and processes data that is then presented to you in the Google Analytics platform. A tracking code will collect anonymous information on how users...

3 Ways Regulations Differ for Virtual Small Businesses

The regulatory differences between operating a brick-and-mortar small business and a virtual small business are minimal, but the ones that do exist are important. The main differences may seem obvious; one is tethered to a physical location, while the other can be based anywhere from a coffee shop to a home office.  Although the variations […]

The regulatory differences between operating a brick-and-mortar small business and a virtual small business are minimal, but the ones that do exist are important. The main differences may seem obvious; one is tethered to a physical location, while the other can be based anywhere from a coffee shop to a...

Small Business Resources

Here is a list of websites all small businesses should be familiar with. SBA.gov The U.S. Small Business Administration is committed to helping Americans start, build and grow businesses. The website home page offers primary links to such topics as funding programs, federal contracting, local assistance and a Learning Center, which lists online courses like […]

Here is a list of websites all small businesses should be familiar with. SBA.gov The U.S. Small Business Administration is committed to helping Americans start, build and grow businesses. The website home page offers primary links to such topics as funding programs, federal contracting, local assistance and a Learning Center,...

Plenty of Help for Small Businesses on the Web

SBA.gov: The U.S. Small Business Administration homepage offers primary links to such topics as funding programs, federal contracting and local assistance. Its learning center lists online courses such as financing options and attracting investors. For articles and links to other resources, click on the business guide sections. NFIB.com: The National Federation of Independent Business features […]

SBA.gov: The U.S. Small Business Administration homepage offers primary links to such topics as funding programs, federal contracting and local assistance. Its learning center lists online courses such as financing options and attracting investors. For articles and links to other resources, click on the business guide sections. NFIB.com: The National...

Learn to Leverage LinkedIn, Google My Business in Webinars

YOUNGSTOWN, Ohio — As a part of the Rally Around Small Business campaign, The Business Journal is hosting two webinars to deliver fresh insights on two business-critical digital platforms. While Facebook, Twitter and Instagram capture the consumers’ attention, there is tremendous value in LinkedIn and Google My Business that can go untapped by owners of […]

YOUNGSTOWN, Ohio -- As a part of the Rally Around Small Business campaign, The Business Journal is hosting two webinars to deliver fresh insights on two business-critical digital platforms. While Facebook, Twitter and Instagram capture the consumers’ attention, there is tremendous value in LinkedIn and Google My Business that can...