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What is Pay Per Click Marketing?

What is Pay Per Click Marketing?

Pay per click marketing is a type of inbound marketing that has you paying organizations like Google or Facebook for displaying your ads. But you only pay when someone clicks the link. “The big question is, ‘Should I be spending money on PPC marketing?’ ” says Joe Jorgenson, President at...

How Often Do I Update My Website?

How Often Do I Update My Website?

Joe Jorgenson, President at Robintek says the answer varies from industry to industry, but the general answer is as frequently as possible. “The more difficult question is, ‘How often should I update the overall design of my website?’ ” he says. One way to determine this is to analyze the...

Traditional and Digital Marketing

Joe Jorgenson Robintek

There are several ways to go about tying your traditional marketing into your digital efforts. “Your first objective should be embedding tracking mechanisms that allow you to see how productive each of your efforts is,” says Joe Jorgenson, President at Robintek. “If your marketing efforts focus on driving people to...

Should I Engage On Social Media?

Joe Jorgenson Robintek

Maintaining an active social media presence can be a burden without any clear return on investment in the short term. “You should still be doing it,” says Joe Jorgenson, president of Robin Technologies. “Services like Facebook, LinkedIn, Twitter, and Instagram, can provide both meaningful interactions with your clients and a...

What is SEO-Focused Content Marketing?

Joe Jorgenson Robintek

SEO-Focused Content Marketing boils down to writing good copy for your website that helps to improve your organic search engine rankings. “Coming up high on searches relative to your business without having to pay for each click is the big objective,” says Joe Jorgenson, president of Robin Technologies in Columbus...

How Important Is Good Photography and Videography?

High-quality photography and videography content on your website is essential. Given the availability of high-quality cameras, the millions stock images online, and the number of qualified photography or videography firms, there’s no excuse to not get this right. In this edition of Web Dev 101, Joe Jorgenson tells how to...

Why is Mobile Responsiveness So Important?

web dev 101 joe jorgenson

Today more than 50% of Google searches are performed on a mobile device. In this edition of Web Dev 101, Joe Jorgenson, president at Robin Technologies in Akron, gives you some options to make your website more mobile-friendly. "When Google is used on a mobile device the search engine gives...

Local Listing Management

One of the factors that impact your organic search engine placement is your site’s reputation. In this edition of Web Dev 101, Joe Jorgenson, president at Robin Technologies in Akron asks, “How many other high-quality, highly-ranked websites link to yours?” “Traditional link building has fallen out of most SEO firm’s...

Do I Need an SSL Certificate for My Website?

An SSL certificate is an encryption tool added to your hosting package that allows users to interact with your website in a secure and encrypted manner. Traditionally, an SSL certificate was reserved for websites with e-commerce, private wealth information or financial information. However, in 2017, Google's Chrome browser started flagging...

What Is the Digital Marketing Funnel?

The digital marketing funnel is an old-marketing concept used to track the customer life cycle. In it's simplest form, it's described as four phases: awareness, interest, desire and action. More sophisticated models of the marketing funnel include post-purchase stages and several pre-purchase stages, such as engagement, education, research, evaluation and...