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What Is the Digital Marketing Funnel?

The digital marketing funnel is an old-marketing concept used to track the customer life cycle. In it's simplest form, it's described as four phases: awareness, interest, desire and action. More sophisticated models of the marketing funnel include post-purchase stages and several pre-purchase stages, such as engagement, education, research, evaluation and...

What Are the Different Types of Websites?

Without a doubt, your business needs a professional, engaging website to maximize your online presence and draw in new customers. But what kind of website should you build? You might be surprised to learn that there are many different types of websites. These include, business card and brochure style websites,...