Factor Joins Potential Development as Director of Communications

YOUNGSTOWN, Ohio – Potential Development this week announced the addition of Lori A. Factor as the director of communications, a newly created position.

Factor brings 30 years of communications, public relations and marketing experience to the organization. She most recently was director of community engagement and events for Youngstown State University’s Cliffe College and director of the YSU Summer Festival of the Arts.

“Developing and implementing a multifaceted communication plan across multiple platforms has been a goal for our organization,” says Paul Garchar, CEO of Potential Development. “With over 250 students, a growing staff and increased outreach to the community, this new position will be an important aspect of our operation. We are delighted to welcome Lori Factor to the Potential Development family.”

Factor is a Youngstown native and a 1985 graduate of Youngstown State University with a BSBA in advertising and public relations. She has held positions at Farmers National Bank, Youngstown Area Chamber of Commerce (now the Regional Chamber) and the YSU Alumni Association. While at YSU’s Cliffe College, Factor was responsible for overseeing media relations; visual and electronic communication; public relations and events planning. Under her leadership, the Summer Festival of the Arts grew in size and stature, creating positive community relationships and collaborations.

Active in the greater community, Factor sits on the board of the International Institute Foundation, is the incoming president of the Youngstown Press Club and is a member of St. Charles Borromeo parish. She is a graduate of Leadership Youngstown and was an Athena Award nominee. Factor and her husband, Joe, reside in Canfield and have two adult children.

“Potential Development has an extraordinary track record of growth and success serving children with autism in our community for almost 70 years. I am honored to serve on this team to further the communications efforts as we continue to make a positive impact in the community,” Factor says.

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