Fall Preview: Is Movie Business Back to Normal?
By Jake Coyle, AP Film Writer
NEW YORK — For the first time in three years, the fall movie industrial complex is lurching back into high gear. Festival red carpets are rolled out. Oscar campaigns are primed. Long-awaited blockbusters, like “Black Panther: Wakanda Forever” and “Avatar: The Way of Water,” are poised for big box office.
But after the tumult of the pandemic, can the fall movie season just go back to way it was? Many are hoping it can. After two springtime editions, the Academy Awards have returned to a more traditional early March date. The Golden Globes, after near-cancellation, are plotting a comeback. Some movies, too, are trying to recapture a before-times spirit. At the Toronto Film Festival in September, Rian Johnson’s “Glass Onion: A Knives Out Mystery,” has booked the same theater “Knives Out” premiered to a packed house almost exactly three years ago.
“Seems like yesterday,” Johnson says, laughing. “OK, a few things have happened.”
After an all-but-wiped-out 2020 autumn and a 2021 season hobbled by the delta and omicron COVID-19 variants, this fall could, maybe, just maybe be something more like the normal annual cultural revival that happens every fall, when most of the year’s best movies arrive.
“We’re all, I think, just trying to will it into existence as at least some version of what we knew before,” says Johnson. “As with everything, you kind of just have to dive into the pool and see what the water’s like. I’m really hoping that at least the illusion of normalcy holds. I guess that’s all normalcy is.”
But “Glass Onion,” with Daniel Craig’s Benoit Blanc in a new mystery, is also a reminder of how much has changed. After “Knives Out” was a box-office hit for Lionsgate, grossing $311 million worldwide for Lionsgate, Netflix shelled out $450 million to snap up the rights to two sequels. And while exhibitors and the streaming company discussed a larger theatrical release for “Glass Onion” — a surefire hit if it did — a more modest rollout in theaters is expected before the films lands Dec. 23 on Netflix.
The balance between theatrical and streaming remains unsettled. But after a summer box-office revival and an evolving outlook for streaming by Wall Street, theatrical moviegoing — with its billions in annual ticket sales and cultural footprint — is looking pretty good. For the first time in years, moviegoing has a strong wind at its back. Or at least it did until an especially slow August sapped momentum due largely to a dearth of new wide releases.
“If you look at how many movies we had compared to what business we did, we were operating at 2019 levels,” says John Fithian, president of the National Association of Theater Owners. “We had 70% of the supply of wide-release movies in the first seven months and we did 71% of the business we did in the same period in 2019. Moviegoers are back in pre-pandemic numbers, it’s just we still need more movies.”
That will be less of an issue as the fall season ramps up. “Wakanda Forever” (Nov. 11) and “The Way of the Water” (Dec. 16) may each vie with the summer smash “Top Gun: Maverick” ($1.36 billion worldwide and still counting) for the year’s top film. Less clear, though, is if the fall’s robust slate of adult-driven films and Oscar contenders can once again drive moviegoing. Last year’s best-picture winner, “CODA,” from Apple TV+, ran the awards gauntlet without a cent of box office.
Among the most anticipated films hitting the fall festival circuit and theaters are Steven Spielberg’s semi-autobiographical “The Fabelmans” (Nov. 23); “Blonde” (Sept. 23), starring Ana de Armas as Marilyn Monroe; Todd Fields’ “TÁR” (Oct. 7), with Cate Blanchett; Sam Mendes’ “Empire of Light” (Dec. 9); “The Son” (Nov. 11), Florian Zeller’s follow-up to “The Father”; Chinonye Chukwu’s Emmett Till saga “Till” (Oct. 14); Martin McDonagh’s “The Banshees of Inisherin” (Oct. 21); James Gray’s “Armageddon Time” (Oct. 28); and the Cannes Palme d’Or winner “The Triangle of Sadness” (Oct. 7).
Superhero films (“Black Adam,” Oct. 21, starring Dwayne Johnson), kids movies (“Lyle Lyle Crocodile,” Oct. 7), horror flicks (“Halloween Ends,” Oct. 14) rom-coms (“Ticket to Paradise,” Oct. 21, with Julia Roberts and George Clooney) and more high-flying adventures (“Devotion,” Nov. 23) will also mix in, as will prominent titles from streamers. Those include Amazon’s “My Policeman” (Oct. 21), with Harry Styles; and Netflix releases “Bardo” (in theaters Nov. 4), by Alejandro González Iñárritu; “White Noise” (in theaters Nov. 25) by Noah Baumbach; and Guillermo del Toro’s “Pinocchio” (streaming Dec. 9).
But if much of the fall movie season is about restoring what was lost the last few years, for some upcoming movies, change is the point. “Woman King” (Sept. 16), directed by Gina Prince-Blythewood and starring Viola Davis, is muscular fact-based epic about a West African army of female warriors. To Prince-Blythewood, the filmmaker of “Love & Basketball” and “The Old Guard,” “Woman King” represents “the chance to reframe what it means to be female and feminine.”
“I don’t think we have ever seen a movie like this before. So much of our history has been hidden or ignored or erased,” says Blythewood. “‘Braveheart,’ ‘Gladiator,’ ‘Last of the Mohicans.’ I love those movies. Now, here was our chance to tell our story in this genre.”
“Bros” (Sept. 30), too, is something different. The film, starring and co-written by “Billy on the Street” comedian Billy Eichner, is the first gay rom-com by a major studio (Universal). All of its principal cast members are LGBTQ. Comedies have struggled in theaters in recent years but “Bros,” produced by Judd Apatow, hopes a new perspective will enliven a familiar genre.
“It’s a historic movie in many ways,” says Eichner. “That’s not something we thought about when we were first developing it. Nobody sits down and says, ‘Let’s write a historic movie.’ We said, ‘Let’s make a hilarious movie.’ It will make people laugh but it’s unlike anything the vast majority of people have seen.”
“Bros” and “Woman King” are productions meant to challenge the status quo of Hollywood. That’s also part of the nature of “She Said” (Nov. 18), a dramatization of New York Times journalists Jodi Kantor and Megan Twohey’s investigation into movie mogul Harvey Weinstein. Sarah Polley’s “Women Talking” (Dec. 2) likewise chronicles a real-life female uprising. It’s based on events from 2009, when Bolivian Mennonite women gathered together after having been drugged and raped by the men in their colony.
Olivia Wilde’s buzzed-about “Don’t Worry Darling,” starring Florence Pugh and Harry Styles as a married couple living in a 1950s-style suburban nightmare-slash-male fantasy, approaches some similar themes through a science-fiction lens.
“I want to make something that is just really entertaining and fun and interesting, but actually is my way of provoking conversations about real issues like body autonomy,” says Wilde. “I didn’t know it would be as timely as it is right now. Never in my wildest nightmares did I believe Roe would have been overturned right before the release of this film.”
Other movie production timelines seem to exist almost apart from our earthly reality. James Cameron’s “Avatar: The Way of the Water” will debut 13 years after 2009’s “Avatar” (still the highest grossing film ever), a follow-up originally scheduled for release in 2014. Since then, so many dates have come and gone that the sequels — four films are now slated to launch in the next five years — have sometimes seemed like blockbuster Godots that might forever wait in the wings.
Speaking from the New Zealand where “The Way of the Water” was being mixed and scored, producer Jon Landau promised the wait is, in fact, nearly over.
“This is finally happening,” said Landau. “Those delays, as you would call them, were really about us creating a foundation for a saga of movies. It wasn’t about going: ‘Let’s get one script right.’ It was about: ‘Let’s get four scripts right.’”
Measuring the change in the movie industry is even harder when it comes to the span in between “Avatar” installments. When the first “Avatar” was in theaters, 3-D was being billed (again) as the future. Barack Obama was in the first year of his first term. Netflix was renting DVDs by mail.
“A lot has changed but a lot hasn’t,” says Landau. “One of the things that has not changed is: Why do people turn to entertainment today? Just like they did when the first ‘Avatar’ was released, they do it to escape, to escape the world in which we live.”
Pictured at top: Ronal, voiced by Kate Winslet, left, and Tonowari, voiced by Cliff Curtis in a scene from “Avatar: The Way of Water.” (20th Century Studios via AP)
Published by The Business Journal, Youngstown, Ohio.