YOUNGSTOWN, Ohio – First National Bank, the largest subsidiary of F.N.B. Corp., had much to celebrate in 2024, including its 160th anniversary and significant increases in customers using its eStore digital platform.
Digital technology is critical to FNB’s approach to serving customers, communities, employees and shareholders, says Jennifer Reel, chief communications officer for First National Bank. Clicks-to-bricks, its omnichannel delivery strategy, integrates in-branch, online and mobile banking channels. The flagship technology of this strategy is eStore.
Hundreds of thousands of users interacted with eStore in 2024, including significant increases in the number of loan and deposit product applications started within the platform’s Common application, Reel says. The eStore Common app provides consumers with a single application to apply for up to 30 products and services simultaneously. Small-business loan and deposit products will be added to the application in 2025.
FNB’s physical delivery channels similarly are advancing with modern technologies and layouts, including its newest digital branch located in FNB Financial Center – the company’s new, 26-story, headquarters in Pittsburgh’s Lower Hill District neighborhood.
In 2024, FNB earned more than 60 accolades for its outstanding culture, industry-leading customer experience and community leadership. Topping this list, CEO Magazine named Vincent J. Delie Jr., chairman, CEO and president of FNB, its CEO of the year.