BOARDMAN, Ohio – Forty Two Inc., a national event production and AV technology company based in Boardman, has formed a strategic partnership with 898 Marketing LLC, a full-service marketing and creative agency with offices in Canfield and Hudson. 

The partnership brings together production, creative direction and marketing under a single, integrated approach to event delivery, a news release states.

Through the collaboration, Forty Two will expand its core services to include event marketing, content production and creative direction, delivered in partnership with 898 Marketing and fully integrated into Forty Two’s existing production and systems workflows.

“We’ve always believed great events require more than just equipment – they require intention,” said J. Anthony Ferrello, CEO of Forty Two. “This partnership allows us to design and deliver the full experience – from how people hear about the event, to how they experience it, to how it lives on after. It’s one plan, by one crew and executed at the highest level.”

The partnership is structured to operate seamlessly within Forty Two’s service model, with all services scoped, managed and delivered through a unified process. Clients will benefit from a single point of contact while gaining access to expanded capabilities in digital marketing, branded content and event activation, the release states.

For 898 Marketing, the alliance broadens its services to a national stage.

“Forty Two Inc. is the standard for event production and delivering experiences people remember,” said Jeff Ryznar, president and CEO of 898 Marketing. “We’ve earned the opportunity to bring our team’s award-winning marketing, strategy and creative into their process as a partner so that clients get even more from what Forty Two Inc. already does best. Two brands built on service and innovation, now working as one strategy, one team and one shared goal to drive real results for clients before, during and after the event.”

The combined offering includes:

  • Event marketing strategy and promotion.
  • Video production and content development.
  • Event activation and creative direction.
  • Integrated planning alongside production and systems integration.