CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, local marketing experts say effective marketing begins with clear objectives, strong listening skills and a willingness to adapt.
Panelists say the foundation of a good marketing plan is defining goals and aligning execution to them, while balancing strategy and creative execution. Several note that strong creative can help smaller budgets compete, while others emphasize listening to clients, setting aside egos and focusing on outcomes over ownership of ideas.
Participants also reflect on how quickly the field has evolved – from fax machines and catalog work to fully digital, data-driven strategies – and say ongoing change and continuous learning remain central to the profession.
Watch the full discussion HERE.
Read the full transcript HERE.