BOARDMAN, Ohio – Houck Agency, a public relations and marketing firm, earned a top recognition at the PRSA Cleveland Rocks Awards on Tuesday.
The agency received the Gold Award in the Newsletter category for its work on the Mahoning Valley Manufacturers Coalition’s twice-monthly stakeholder communication.
Entries from across the Cleveland and Akron markets were evaluated by guest judges from the PRSA Chicago Chapter using a 100-point scoring system. Projects earning 90 to 100 points received Gold designation; 80 to 90 earned Silver; and 70- to 80 earned Bronze. Houck Agency’s submission was the only entry in the category to achieve Gold status.
The MVMC publication is a strategically crafted, twice-monthly communication that reaches more than 700 manufacturing and workforce development stakeholders throughout the Mahoning Valley and state. Its annual open rate exceeds 65 percent – well above industry benchmarks – and serves as MVMC’s central owned-media platform for member engagement, workforce initiatives and manufacturing news, a news release states.
“This one hits differently,” said Jim Houck, owner of Houck Agency. “It’s our first time submitting for an industry award in our 11 years in business, and to have peers validate our work at the highest level, especially in a large-market competition, reinforces that quality travels. We don’t build content to win trophies, but rather to move our clients’ objectives forward, but it’s deeply satisfying to see that the standard we hold ourselves to stands strong in any market.”
Pictured at top: Jim Houck, owner of Houck Agency, and Amy Hudzik, account executive.