How Retail Stores Can Compete with AmazonYOUNGSTOWN, Ohio -- Almost half of all online spending in the United States occurs on Amazon, a survey by BigCommerce reports. Indeed, 83% of American consumers have bought something on Amazon in the last six months. How can a small, brick-and-mortar retailer hope to compete? First, a reality check: 87% of retail sales still occur in brick-and-mortar stores, according to Deloitte. Although Amazon may account for nearly half of all online spending, that adds up to about 5% of U.S. retail sale
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