COLUMBUS, Ohio – Huntington National Bank on Monday announced a brand refresh, signaling a transformative chapter in the bank’s nearly 160-year history. 

The refresh includes an updated logo and visual identity, new products and reimagined digital experiences built to enhance the financial well-being of its customers, a news release states.

“Huntington has looked out for people since our start in 1866, and as our customers evolve, we will too,” said Steve Steinour, president and CEO of Huntington Bank. “Today’s announcement is more than just a new look – it is a renewed promise to our customers that we are here to help them get more from their money and bank as we work toward becoming the country’s leading people-first, customer-centered bank.”

Some key features of the brand’s refresh include:

  • A new logo that includes updated typography and the addition of the word “bank.”
  • Refreshed visual identity with a fresh look and feel that introduces a broadened, vibrant color palette.
  • Updated digital experiences including a refreshed website launching soon. Huntington’s mobile app will soon reflect the new branding.
  • The Let’s Get More from Money ad campaign, launching in tandem with the brand refresh, is based on the idea that banks have a responsibility to use their expertise to unlock everyone’s full financial potential.
  • New financial products and capabilities, prioritizing modern banking solutions that help customers at all stages of life reach their full potential.

“Our new look and feel is designed to reflect who we are today and where we’re going as a bank – evolving to meet the expectations of the modern-day consumer while maintaining our deep commitment to people and the local communities we serve,” said Brant Standridge, senior executive vice president and president, consumer and regional banking. “We are confident our customers will appreciate the intentionality behind the next era of Huntington and our steadfast commitment to meeting their needs in a rapidly changing world.”

To reinvent the way customers bank, Huntington is launching new financial products and capabilities designed to support individuals at all life stages. The first products – Teen Banking and Caregiver Banking – were created in response to customer feedback and market research.

Huntington’s new Teen Banking offering provides more financial independence and guidance to young spenders, the release states. It empowers them with a joint checking account with customizable debit card spend settings for parents, a physical debit card with digital payment capabilities and educational content for families to start meaningful conversations around financial best practices, with no overdraft fees.

Huntington’s Caregiver Banking enables trusted individuals to monitor and help manage finances for loved ones who could use support with their finances. This includes monitoring finances to help identify potential scams or fraud, accidental transactions and unusual or excessive spending, as well as debit card spend settings.

“Banking isn’t just for individuals – it is integrated into our everyday lives and our families,” Standridge said. “From a parent teaching their child about finances to a caregiver supporting a loved one, our goal is to provide the right tools and resources for our customers to make smart, straightforward decisions with their money.”

Huntington will roll out the refreshed brand over time. New branches, including recently opened branches in North Carolina and South Carolina, will incorporate the refreshed branding.

“Our new identity isn’t just a change in how we look – it’s a shift in how we’re thinking about banking and a bold signal of where we’re headed,” said Vijay Konduru, chief marketing officer. “We are retaining our iconic brand’s heritage while incorporating fresh new elements. Leveraging our existing customer confidence balanced with our growth plans, this new brand system allows the best parts of Huntington to shine through with our customers at every touchpoint.”