Luxe Dream Travels Changes Name, Image

YOUNGSTOWN, Ohio — Luxe Dream Travels debuted its new name in 2019 along with a new image and brand focus: providing distinct travel opportunities for discerning travelers of all ages.

Sherry Johnson, owner and lead advisor of the agency formerly known as Honeymoon and Romantic Travel, invested in the business through affiliations with local entrepreneurial and business groups for a new logo, website and business collateral.

With travel trends moving toward technology such as virtual voice assistants and chatbots for customer service, choosing a travel agency has become even more important. 

Luxe provides personalized experiences modern travelers have come to expect, Johnson says.

Today’s tourist craves engagement with the local culture, people and landscapes when they visit new places. They expect to immerse themselves in the environment, not just watch from the sidelines. 

Looking ahead, Luxe Dream Travels plans to develop custom-designed group and individual travel packages with top tour operators and European river cruise companies; expand in the European travel market; and work to establish brand recognition, social media growth, and increased community involvement to benefit select causes. 

Founded in 2010, Luxe Dream Travels by Sherry Johnson is a travel agency consortium offering a wide range of exclusive and high-quality travel opportunities. Johnson is a certified travel specialist, an autism travel professional, and a Sandals specialist.

Copyright 2023 The Business Journal, Youngstown, Ohio.