CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss AI’s growing role in marketing and why it should be used to enhance, not replace, human expertise.
They also examine the risks of entering confidential business information into public AI platforms, stressing the importance of strong internal policies, cybersecurity safeguards and protecting client data and intellectual property.
Watch the full discussion HERE.
Read the full transcript HERE.