CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss how agencies determine the most effective marketing strategies for clients based on audience behavior, business goals and available resources.
Participants emphasized the importance of audits, listening and research before recommending tactics, while noting that both digital and traditional media remain effective when aligned with the right audience and objectives.
The conversation also highlighted the role of analytics, budget considerations and consumer decision-making in shaping marketing plans.
Watch the full discussion HERE.
Read the full transcript HERE.