EAST LIVERPOOL, Ohio – Mason Color Works, a leader in color solutions for ceramics, powder coatings, investment casting and plastics, has unveiled its newly redesigned website.
The updated site provides a more intuitive, visually engaging and efficient experience for customers seeking to request products, safety data, product information and technical details, a news release states.
The redesign incorporates several improvements designed to streamline navigation and improve usability:
- Simplified product ordering: Restructured layouts place essential information first, helping users find what they need faster and with fewer clicks.
- Larger, Pantone-style color swatches: Updated swatches more closely resemble Pantone samples, allowing customers to better visualize colors.
- Streamlined safety data sheet requests: New online form simplifies SDS requests, sending inquiries directly to Mason Color’s technical team for a faster response.
- Enhanced visual design: Modern, high-impact images bring product categories to life.
“We wanted to give our customers more than just a new look – we wanted to make their experience faster, easier and more inspiring,” said Carol Mason, president of Mason Color Works. “This redesign is about giving them a better overall experience so they can find what they need and feel confident in the color solutions they choose.”
The new website also lays the groundwork for future improvements, including expanded product imagery and additional technical resources to further support customers in their color development and application processes, the release states.
Pictured at top: A screenshot of Mason Color Works’ new website.