PITTSBURGH, Pa. – PNC Bank on Tuesday announced the launch of PNC TotalRewards, a new relationship-based loyalty program designed to give clients more value, transparency and ways to strengthen their financial well-being.
PNC TotalRewards provides clients with a clear, simple way to see the benefits they receive as a client of PNC and how they can earn even greater benefits as they grow their relationship, a news release states. All consumer clients have ways to avoid select fees based on account types and activity, opportunities to earn points or cash on eligible PNC credit cards and additional relationship‑based rewards.
“PNC TotalRewards is developed around the idea of building a true partnership with our clients,” said Alex Overstrom, head of retail banking at PNC. “When someone chooses PNC, we want them to feel the full value of that relationship – not only in exceptional service and hospitality, but also in the meaningful financial benefits that come from building a relationship at PNC.”
Clients who maintain an average eligible balance of $25,000 or more across eligible deposit and investment accounts may enroll in the Silver, Gold or Platinum tiers, which provide added value across products and services, including enhanced credit card rewards, cash rewards on certain lending solutions and elevated savings rates. Eligibility is based on a 90‑day average eligible balance of $25,000, $100,000 or $500,000 for the Silver, Gold and Platinum tiers, respectively. Clients who qualify for the Gold and Platinum tiers will also gain access to PNC’s Priority or Concierge Care Center.
“PNC TotalRewards gives us the opportunity to show clients their relationship genuinely matters,” said Victoria Dravneek, head of PNC loyalty strategy and platforms. “We’ve designed the program to provide tangible, straightforward benefits and to give clients more control over how they earn and use their rewards. It reflects who we are as a bank and the experience we want every client to have.”
Once eligible, there are no fees to enroll, and clients can automatically move to higher tiers as their balances and relationship with PNC grows. Clients can view their rewards, check their tier status and explore opportunities to earn more through PNC’s online and mobile banking, account statements or by visiting their local branch. For more details on program benefits and terms, click HERE.
PNC TotalRewards serves as a complement to the recent introduction of PNC Premier Client, an integrated banking and investment offering for individuals and families seeking holistic financial solutions.