PITTSBURGH, Pa. – PNC Wealth Management has introduced an integrated banking and investment offering for individuals and families seeking holistic financial solutions. 

PNC Premier Client, a high-end banking and investment experience, was created to meet the increasingly sophisticated needs of affluent customers, a news release states.

PNC Premier Client will be delivered through PNC Wealth Management and will provide:

  • A holistic approach that brings together clients’ savings, borrowing, spending, insurance and investing needs into one plan.
  • Dedicated, integrated teams consisting of a personal banker and financial adviser working together to provide a seamless experience, tailored to the client’s financial goals.
  • Personalized support through an enhanced servicing team.
  • Comprehensive products and solutions, from everyday banking to long-term investing – all centered around personalized financial planning and designed to meet the specific needs of clients who are becoming more affluent.
  • Through 2027, PNC will transform 200 existing branches into Premier Branches that will incorporate a sleek, modern look and high-end client amenities.

“As we look across our retail client base, as well as at the broader demographics of our markets, it’s clear there is demand for a more tailored, high-touch approach to supporting the comprehensive financial needs of the emerging affluent,” said Alex Overstrom, head of PNC retail banking. “Premier Client is our answer to that need, bringing the capabilities and service model traditionally associated with a high-net-worth provider to these clients – delivering a $3 million experience to those with $300,000.”

According to the release, PNC’s internal research shows that there are over 26 million “mass affluent” households in the United States and that these individuals and families are continuously looking to improve their lifestyle while building ongoing wealth. Most are very active with their finances and highly engaged with the providers they choose. They tend to focus on long-term goals, like saving for retirement, and value a guided investment approach, the release states.

“PNC Wealth Management has long led the way in providing clients with investment solutions centered around an advice-and-planning model,” said Rich Guerrini, president and CEO of PNC Wealth Management. “As our clients’ financial situations become increasingly complex, the next phase of our approach is to address these evolving needs. PNC Wealth Management is committed to offering Premier Clients an integrated experience – combining expert guidance, personalized service, advanced technology and a comprehensive portfolio of products – to support their success at every stage of their financial journey.”

PNC Premier Clients with significant assets and needs who are not yet eligible for the services of PNC Private Bank will be served by a team of wealth advisers and wealth bankers within PNC Wealth Management. Clients in the high- and ultra-high-net worth segments will continue to be served by PNC Private Bank.

For more information, click HERE.