Keep Your Brand and Change What You Sell?

By George Farris YOUNGSTOWN, Ohio – Have you ever been on vacation or a business trip and spotted someone you recognized? Sometimes it’s hard to believe it’s the person you know because he seems so out of place. I had…

Football Hall of Fame Village Takes Shape

CANTON, Ohio – The National Football League is one of the biggest brands in the country, with legions of fans who spend a lot of time and money on it. Yet visitors to the Pro Football Hall of Fame in…

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