A Harvard, MIT and Wharton study revealed that venture capital pitches voiced by men were more than twice as likely to secure funding as identical pitches voiced by women.
For generations, women have been deemed biologically more risk-averse than men – but is that really the case? The myth stems from the outdated notion that risk-taking is inherently masculine, with traditional studies often framing risk through a narrow male-centric lens.
To challenge the narrative, experts at VIP Grinders explored how women aren’t less risk-averse – they’re more risk-aware and, in fact, strategic risk-takers. The experts also teamed up with JobLeads to offer five strategies for women to break through the glass ceiling at work.
According to research from VIP Grinders, the theory that women are more risk-averse than men stems from decades of economic and psychological studies that define risk through a male lens, focusing on behaviors such as extreme sports or competitive physical challenges.
But this overlooks the strategic risks women take every day. From launching businesses while raising families to making life-altering decisions such as cosmetic surgery, women regularly engage in high-stakes actions that carry emotional, financial and social consequences.
Recent research challenges these assumptions, as a 2022 study found no significant gender differences in workplace risk-taking. In fact, female executives are often more willing than men to invest in long-term, high-risk ventures such as research and development and capital projects.
Women in leadership are frequently held to different standards and face harsher penalties for failure, the research found. But what’s often perceived as caution is often a calibrated response to heightened scrutiny – playing it smart instead of safe.
“The takeaway is clear: Women aren’t risk-averse – they’re risk-smart,” according to the study.
Here are five expert-backed tips for women to break the glass ceiling at work:
- Make visibility a nonnegotiable and advocate for yourself: You can’t climb if you’re hidden. Speak up in meetings, own your achievements and share your expertise publicly – whether on LinkedIn, industry panels or podcasts – to demonstrate your expertise to a wider audience. This kind of strategic visibility builds trust and authority within your scope, signalling to decision-makers that you’re ready for bigger challenges and leadership roles.
- Embrace strategic risk-taking: Don’t wait until you tick every box before going for a promotion, pitch or new opportunity. There’s no such thing as being 100% ready – what matters is being strategically ready. Start before you feel fully confident and trust that capability builds through action, not hesitation. Treat your career like a series of experiments: test ideas, try new approaches and learn from both successes and setbacks.
- Build cross-functional relationships and a strong network: Connect beyond your team or department to boost visibility and broaden your influence within the organization. Trusted connections can advocate for your skills and potential when leadership opportunities arise. Attend industry events to meet professionals with diverse expertise and perspectives. Focus on quality over quantity by building genuine relationships. A strong professional network is a two-way street – be proactive in offering support and celebrating others’ successes to build lasting allies.
- Enhance your leadership skills and invest in yourself: Strong leadership is key to breaking the glass ceiling. Take initiative by joining leadership development programs, stepping into stretch roles and actively refining your communication, decision-making and strategic thinking. The more you invest in your growth, the more you signal your readiness for higher-level opportunities.
- Volunteer for opportunities: Step outside your comfort zone by volunteering for high-impact projects or initiatives. Taking on visible, challenging work not only demonstrates your willingness to lead but also helps you develop new skills and prove your value. These opportunities can fast-track your growth, expand your network and position you as a go-to person when leadership roles open up.
Telma Casaca, expert at VIP Grinders, said the myth that women are risk-averse has been perpetuated for too long.
“New research and real-world examples show that women are, in fact, risk-smart and approach challenges with deep strategic foresight,” she said. “Risk-averse is far from accurate.”
When women take risks, they aren’t reckless – they carefully weigh all the variables.
“It’s about playing the long game and creating a sustainable future, not just for themselves, but for the organizations and communities they impact,” she said.
Research by the American Psychological Association supports this by showing that women are more likely to embody an organization’s values and inspire colleagues to align with its mission.
“This reflects a more transformational leadership style, where leaders drive change by connecting others through shared values and purpose,” Casaca said. “Women are powerful agents of change, possessing the qualities that fuel innovation and long-term growth, making them not just capable leaders, but essential ones.”
The female approach also pays benefits when it comes to sports betting. A study by VIP Grinders shows female bettors achieved an average return on investment of almost 20%, while their male counterparts experienced an average loss of 5%.