NEW YORK – Business owners have been navigating rising tariffs and ongoing cash flow pressure, yet most still expect to grow, according to Fora Financial’s 2026 Business Insights Trends Report, which examines the economic forces shaping how business owners are operating this year.
Tariffs emerged as a major new challenge. Seventy-three percent of respondents said tariff and trade policies are affecting their operations, with 66% citing higher supply costs, 41% reporting reduced margins and 40% raising prices as a result.
Cash flow remains the top concern for the second consecutive year, cited by 55% of business owners. More are turning to financing to manage through uncertainty. Thirty-eight percent sought additional funding to offset inflation, while seasonal cash flow needs have become a more prominent driver of borrowing.
Despite these pressures, optimism remains steady. Seventy-six percent of respondents expect revenue growth over the next 12 months, nearly unchanged from last year. Businesses already using artificial intelligence appear particularly well positioned. Those expecting strong growth are more than three times as likely to be using AI tools compared with those expecting a decline. Overall, 39% of business owners are currently using AI, primarily for marketing content creation, data analysis and customer service.
“Two things stood out in this year’s data,” said Jared Feldman, CEO of Fora Financial. “Business owner optimism hasn’t changed, even with a completely different set of challenges. And the companies already using AI are far more likely to expect strong growth. That’s a clear signal of where the competitive gap is opening.”
The full 2026 Business Insights Trends Report can be viewed HERE.