YOUNGSTOWN, Ohio – The Steel Valley Postal Customer Council and Northern Ohio Postal Customer Council will host a free webinar at 11 a.m. Thursday to examine how mail and digital advertising can work together as part of a coordinated marketing strategy.
The “Combining Mail and Digital Advertising” webinar will be presented via Zoom by Sam Morris, creative director of SMARTmarketing, a Youngstown-based advertising agency specializing in direct mail and digital advertising solutions.
Attendees will learn about the evolution of marketing and the modern consumer journey, including why reaching consumers through multiple media channels can strengthen a campaign.
The presentation will also address how businesses can plan marketing budgets based on their goals and industry, craft effective marketing messages and deliver those messages to the right audiences.
“Businesses today have more ways than ever to reach potential customers, but that can also make marketing decisions more complicated,” Morris said. “The goal of this webinar is to help businesses better understand the consumer journey and make more informed decisions about how mail and digital advertising can complement each other.”
Morris has worked in the marketing industry since 2011 and has been with SMARTmarketing since 2018. As creative director, he works with a variety of direct mail and digital advertising products. SMARTmarketing’s direct mail services include targeted postcard campaigns and Every Door Direct Mail. The agency’s flagship product, Town Shopper, is a co-op direct mail advertising booklet distributed to 120,000 homes 11 times per year, representing an annual volume of more than 1.3 million mailpieces.
The webinar link can be found HERE.