Webinars Drive Engagement through Thought Leadership

YOUNGSTOWN, Ohio – How can one hour of your time drive a few months of online activity and long-term value? Host a webinar, of course!

In the latest Winning Wednesday segment, Jeff Leo Herrmann, CEO of the Youngstown Publishing Co., and Ryan Cochran, account executive for The Business Journal, discuss the benefits of using webinars as a way to reach and engage new audiences.

“They’re an opportunity to help you provide a published record of your knowledge and expertise,” Herrmann said. “It’s a great way to document what you know and share it.”

Webinars also allow companies to reach prospects and customers at scale, and drive engagement with that audience via thought leadership, he adds.

For more insights, watch the video above.

Copyright 2021 The Business Journal, Youngstown, Ohio.