CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, participants discussed the breadth and evolving definition of marketing across modern business practices. Panelists described marketing as encompassing all interactions between a brand and its audience, extending beyond the traditional “four Ps” of product, price, place and promotion to include customer experience, engagement and research.
The group emphasized communication as a central function, whether written, verbal or visual, and noted that brand messaging must remain consistent across all touchpoints, from customer service to executive leadership. Speakers also highlighted that marketing operates continuously through owned, earned and paid media, and can occur in both professional and personal contexts, reflecting its role in shaping perception and reputation.
Watch the full discussion HERE.
Read the full transcript HERE.