CHICAGO – Zekelman Industries has launched a new marketing campaign to highlight the vital role American-made steel plays in supporting all industries, protecting communities and sustaining jobs across the United States.
Building on the momentum of last year’s Demand Domestic initiative, the company’s new campaign, Steel Here, uses storytelling across television, digital, print and social media to emphasize that America’s strength, resilience and prosperity come from investing in steel and steel products produced by American workers in American facilities.
“Steel is not just another commodity; it is the backbone of our nation. Products made from steel form the skeletons of our skyscrapers, the decks and trusses of our bridges and the pipelines that carry our energy,” said Barry Zekelman, CEO of Zekelman Industries. “The strength of our communities and our economy depends on steel and, more specifically, steel produced locally, not overseas. Steel Here is a call to action; let’s take back our home field advantage and secure our future with domestic steel.”
Zekelman Industries is the largest independent steel pipe and tube manufacturer in North America and the parent company of Wheatland Tube Co. in Warren and Sharon Tube Co. in Farrell, Pa.
“A strong domestic steel industry is vital to America’s independence,” Zekelman said. “Choosing imports risks availability, quality, reliability and, ultimately, the livelihoods of Americans. With Steel Here, we are reminding our customers, our communities and our country that buying American steel is not just good business – it’s the right choice.”
Pictured at top: Barry Zekelman, CEO of Zekelman Industries, promotes American-made steel in this image captured from video.