3 Minutes With: Pandemic Presents Opportunity for Realtors

Real estate agents are using Facebook Live and Zoom to host virtual tours of homes, “so the world becomes smaller and we’re getting more interest,” says general manager and principal broker of Berkshire Hathaway HomeServices Northwood Realty Services, Marlin Palich.

The homeowner determines what personal protective equipment is required during a live tour. “We follow the lead of what the seller wants to do,” Palich says.

“With today’s technology, it makes it easier for that consumer 24/7,” he says. “They’re probably going to want to see it at some point in time. But at least this gives them that taste and flair of what’s going on in that home.”

‘3 Minutes With’ is sponsored by Farmers Bank.

Copyright 2022 The Business Journal, Youngstown, Ohio.