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3 Minutes With: YSU, IBM Launch Apprenticeship Program

Elevating Vegetarian Cuisine

Change Makers
DCW Group

How to Define Your Campaign’s Key Performance Indicators

Thought Leaders: Stacy Howlett Part 1

3 Minutes With: YSU, IBM Launch Apprenticeship Program

Youngstown State University announced a partnership with IBM to launch the IT Skills Apprenticeship Accelerator.

Elevating Vegetarian Cuisine

Renee Lewis, Owner of the Courthouse Inn & Restaurant, says the food at the restaurant is of the best quality because that the way she wants to eat.

Change Makers
DCW Group

Two generations of the Gearhart family have been involved with the United Way of Youngstown and the Mahoning Valley. Whether participating personally or through their company, DCW Group in Boardman, Bob Sr. and Bob Jr. enjoy seeing the positive impact on area youth.

“In order to change the future, we have to start today,” Bob Gearhart Sr. says. “And we get excited to see the impact that you’re making on our youth.”

“To me, it centers around evolution and impact,” Bob Gearhart Jr. says. “When you see the impact that it is making in the youth in our community, who will certainly then surpass me in taking into the future … that’s the most exciting part about supporting United Way.”

In their interview with Roxann Sebest, the Gearharts discuss the importance of playing an active role in building one’s community. “We derive our living and our work off of businesses here in the Valley,” Gearhart Sr. says. “And we just feel obligated to help those in the community to make this a better place to live.”

How to Define Your Campaign’s Key Performance Indicators

How do you currently measure your marketing success? Through revenue and profits, right?

“It’s a method organizations have always relied on and that’s where issues can develop,” says Rob Palowitz, president and CEO of Palo Creative in Youngstown.

“Financial metrics don’t always show the full picture. There’s not much substance in the way of clearly defining which marketing tactics are working and which ones aren’t. Other indicators should be implemented to get a better idea of performance,” he says.

In the latest installment of Gameplan for Growth, Palowitz shows you how to define your campaign’s key performance indicators for better insight into your campaign’s effectiveness.

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Thought Leaders: Stacy Howlett Part 1

Stacy Howlett – the co-owner of Coaches Burger Bar talks about the process of starting her own logistics company for Amazon, her management philosophy, and how it’s growth is on the fast-track.

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Thought Leaders

Thought Leaders: Stacy Howlett Part 1

Stacy Howlett – the co-owner of Coaches Burger Bar talks about the process of starting her own logistics company for Amazon, her management philosophy, and how it’s growth is on the fast-track.