$81 Million Investment on Cadillac Celestiq

DETROIT – In preparation for a campus to build the Cadillac Celestiq, General Motors announced an $81 million investment into its Global Technical Center in Warren, Michigan.

Campus renovation work has already begun. The investment will go towards the purchase and installment of equipment for building the all-electric Cadillac Celestiq.

The production if the Celestiq will mark the first GM vehicle to be built at the Global Technical Center since 1956.

Mark Reuss, GM president, says Celestiq represents a new era for the brand.

“Each one will be hand-built by an amazing team of craftspeople on our historic Technical Center campus, and today’s investment announcement emphasizes our commitment to delivering a world-classic Cadillac with nothing but the best craftsmanship, design, engineering and technology,” he says.

The Celestiq will follow GM’s Ultium Platform for electric vehicles. Through this platform, GM says it will “realize a strategic chain shift across its network of vehicle assembly plants” where the company sets machinery and assembly processes.

GM says Celestiq exhibits Cadillac’s commitment to reimagine the possibilities and create new standards for technology integration.

Celestiq is expected to be among the first vehicles to feature four-quadrant windows with suspended-particle-vehicle smart glass. The smart glass gives riders the opportunity to adjust their own levels of roof transparency. Those in the front seats will also pillar-to-pillar display, designed to help deter driver distraction.

More than 100 3D printed components are expected to be a part of the Celestiq – the highest volume compared to any other GM production vehicle. This includes both structural and cosmetic parts made of polymer or metal.

GM’s Additive Industrialization Center opened on the GM Global Technical Center Campus in 2020. GM says the center allowed for Cadillac to establish itself at the forefront of prime 3D-printed components in the automotive industry.

Other previous products, like the Cadillac CT4-V and CT5-V, have also benefited from additive manufacturing. Parts include the shifter emblem, transmission components and HVAC ducts.

“This investment is a great example of out commitment to GM’s EV transformation as we supply our manufacturing expertise to a one-of-a-kind, ultra-luxury vehicle for the Cadillac brand,” says Gerald Johnson, executive vive president of global manufacturing and sustainability. “The advanced manufacturing technology and tools we are utilizing on Celestiq will help our team deliver the highest quality vehicles to our customers.”

On June 8th, Cadillac released images of the vehicle. GM says additional images are still to come leading up to its car show debut in late July.

Source: General Motors

Published by The Business Journal, Youngstown, Ohio.