Growth Report 2019

898 Marketing Reports Its Most Profitable Year

CANFIELD, Ohio – Providing strategic marketing plans and delivering accountable solutions gave 898 Marketing in Canfield its most profitable year in 2018. And a 25% increase in its client portfolio led to the agency’s fourth consecutive year of growth, says its owner, Jeff Ryznar.

“2018 was a year that saw records broken in our business, but more importantly, in the businesses of the clients we work with,” Ryznar says. “Its great to see so many of our clients finding growth from our involvement in 2018, but also in finding an appreciation for the role strategic and accountable marketing efforts can play in bringing their entire organization together to achieve common goals.”

Notable achievements among 898 clients include Burgan Real Estate achieving a record-breaking year in units sold and total volume of home sales; JAC Live achieving record-breaking attendance for its Y Live concert featuring Florida Georgia Line and a 14-to-1 return on investment on those marketing efforts; and Greenwood Chevrolet’s “trust driven” content marketing strategy making it the fastest growing automotive brand on social media in the Mahoning Valley last year, according to Ryznar.

In the community, 898 Marketing supported fundraising efforts by the Salem Regional Medical Center and Akron Children’s Hospital. The agency was co-sponsor of United Way of Youngstown and the Mahoning Valley’s Small Business Blitz, where it provided a dollar-for-dollar match of contributions over a 24-hour period.

“We have a responsibility to be leaders and serve others by addressing critical economic and social issues that prevent growth, while passionately responding with a sense of urgency,” Ryznar says. “Not only because it’s where we conduct business, but it’s the place we proudly call home.”

Published by The Business Journal, Youngstown, Ohio.