Clever’s Work Featured on Nasdaq Building in Times Square
YOUNGSTOWN, Ohio – The creative work of marketing agency Clever has reached new heights.
Clever created a 15-second digital billboard for Amble Health that is featured on the seven-story Nasdaq Building in New York City.
“As marketing professionals, there’s really nothing that compares to seeing your creative work on a billboard in Times Square. It’s truly a pinch me moment,” said Whitney Burd, Clever co-founder and designer.
Clever took a video approach to the billboard and filmed original content with the help of the videographers at Cinemanix.
“It took collaboration between a number of local companies to see this come to fruition – our client Amble, which is headquartered in Cortland, the skilled production team at Cinemanix in Warren, as well as working with MinuteMan Press in Youngstown for printing the props used in the video,” said Tony Marr, Clever co-founder, business development. “It’s awesome to have all of our work seen on that level.”
The marketing agency achieved its goals with the billboard, said Adrienne Sabo, Clever co-founder and creative director.
“As a rising competitor in the GLP-1 space, it was important that we not only communicated to consumers the benefits of Amble, but also provided some education on the industry all while staying true to the brand,” she said. “I think the final piece achieved all of that and more.”
Pictured at top: Tony Marr, Adrienne Sabo, Francesca Byrne, social media manager at Clever, and Whitney Burd stand near the Amble Health billboard in Times Square.
Published by The Business Journal, Youngstown, Ohio.