Are Businesses Taking Advantage of CRM Software?

CANFIELD, Ohio – In this excerpt from our Business Journal Roundtable Series, local experts in the technology industry discuss how many businesses are using CRM, or customer relationship management, software, and how many of those using it are using it to it’s full potential.

“A very small percentage of our clients use a true CRM,” says Tim Petry of HD Davis CPAs. “And an even smaller percentage of them actually use it correctly. I think that’s something very few people are adapting to quickly, again, because it’s not cheap in both the cost of the product and/or the time required to implement it correctly.”

The Business Journal Roundtable Series is sponsored by iSynergy.

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