Baird Brothers Refines Its Video Marketing

CANFIELD – Baird Brothers Fine Hardwoods has doubled down on its marketing strategy in 2023 and expanded its staff to 124.

“Baird Brothers is in a unique situation because we have multiple audiences: homeowners, builders, architects, DIYers, woodworkers,” says Steve Stack, director of business development.

This year, the company will launch an omnichannel approach to marketing, in which all of its efforts work in unison and adapt to customer behavior.

Baird Brothers’ recent content largely centered on the company’s partnership with “Renovation Hunters,” the Outdoor Channel series. Season 2 of the series will premiere Feb. 23.

Baird Brothers representatives appeared in all of the episodes and will make cameo appearances in season 2.

“Renovation Hunters” is focused on updating and improving cabins, camps and other getaway housing.