Bonanno Group Celebrates 10 Years in Business

CANFIELD, Ohio — The Bonanno Group Inc., a digital marketing agency, marked its 10th anniversary in business this year.

The company, which specializes in the fire and emergency medical services industry, was founded in December 2004 by owner and digital marketing consultant Gene Bonanno and began operating in January 2005. Before launching the business, Bonanno spent 20 years as a consultant and principal for IBM Global Services.

“I always wanted to own my own business,” Bonanno recalled. “My job with IBM required me to travel often, and after experiencing the tragic events of Sept. 11 in New York City, I decided to transition out of the corporate world and take the leap as an entrepreneur. My goal was to bring the same first-class consulting I’d provided to Fortune 500 companies to small and medium-sized businesses.”

The Bonanno Group serves customers in several industries, but has gained the most attention over the years as a leading digital marketing agency in the fire/EMS industry. Bonanno attributes much of his company’s success in this niche industry to the relationship with its first customer, Penn Care Inc., which has been a customer for more than 10 years. Pann Care, based in Niles, provides safety technology products including Braun ambulances and Medix ambulances, both of which also are Bonanno Group clients.

Other local clients include Zabel’s Restaurant Equipment and Supplies, City Machine Technologies, The Youngstown Tile & Terrazzo Co. and Ohio Premier Health Solution.

The staff includes Bonanno’s two children, son Justin and daughter Beth Hawks.

Another key employee, Jessica Ward has been with the company since 2005.

All four digital marketing consultants are Inbound Certified through HubSpot. They are supported by additional part-time, in-house staff focused on programming and other specialized skill sets.

Pictured: Bonanno Group Inc. owner Gene Bonanno celebrates 10 years with Don Bloom, co-owner of Penn Care Inc..

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