Bouchard Joins PNC Private Bank Hawthorn’s Institute For Family Success

PITTSBURGH – As the financial industry addresses the $30 trillion transfer of wealth from baby boomers to younger generations that is underway, PNC Private Bank Hawthorn has added new leadership and expanded capabilities to its Institute for Family Success.

Emily Bouchard is the new head of the Institute for Family Success — the private bank’s leading suite of specialized services that helps ultra-high net worth families navigate the benefits, responsibilities, complexities and challenges of multi-generational wealth.

Bouchard, who joins PNC Private Bank Hawthorn from Ascent Private Capital Management, and has nearly 20 years of industry experience and brings a unique skillset and background to the Institute for Family Success. She will emphasize a holistic approach to issues surrounding family dynamics, communication, governance, education, conflict resolution and coaching.

“Wealth management is almost always complex, but it’s especially so for multi-generational families with significant assets,” says Annamaria Vitelli, head of PNC Private Bank Hawthorn. “The enormous transfer of wealth that is taking place right now is causing families with significant assets to re-adjust and reconsider how they think and talk about their wealth. Emily’s years of experience in family dynamics and effective communication will help our clients navigate the increasingly complex practical and emotional sides of managing and transferring that wealth.”

Bouchard is a graduate of the University of Pennsylvania and University of Texas at Arlington.

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