Buick Joins Path to All-Electric Future

DETROIT – Following General Motors plan for an all-electric future, Buick announced it would be bringing its first electric vehicle to the market for North America in 2024.

The company announced that its line of electric vehicles would take on the name of “Electra,” in reference to some of the brands history.

Duncan Aldred, global vice president of Buick and GMC, says Buick is committed to an all-electric future by 2030. In addition to the Electra series, Buick has also taken on a new logo and released a new design concept, he says.

Beginning next year, the new logo badge will be body-mounted onto the front of the fascia of Buick products. The company says this has been the first significant change to the logo since 1990.

While the tri-shield will still be present, the current circular design will be made into a more horizontal layout. GM says the new design includes “fluid movements” that will be found in future vehicle designs, while maintaining the tri-shield, in relation to the ancestral roots of the company’s founder, David Dunbar Buick.

New typography, an updated color palette and a new marketing approach will also be included. Buick says the updates to these new properties will take place over the next 12 to 16 months.

“Our forthcoming products will adopt a new design language that emphasizes a sleek, dynamic and forward-looking appearance,” said Sharon Gauci, executive director of global Buick and GMC design. “Our exteriors will incorporate fluid movements that contrast with tension to convey motion. Interiors will balance modern design, new technologies and attention to detail to evoke warmth and a rich sensory experience.”

Going forward, vehicles will be taking on the new Buick Wildcat EV concept.

Buick vehicles within the U.S. will include three years of OnStar and Connected Services Premium Plan, says Buick. This includes remote key fobs, Wi-Fi data and OnStar safety services, which will be included as standard equipment on vehicles and in the Manufacturer’s Suggested Retail Price starting this month.

Source: General Motors

Published by The Business Journal, Youngstown, Ohio.