Can Marketing Be a Fun Career in Banking?

CANFIELD, Ohio — In this Brain Gain Navigators excerpt, Amber Wallace, chief retail and marketing officer for Farmers National Bank is joined by Ashley DiLisio, marketing coordinator, and Sean Ferguson, digital marketing, to discuss how much fun a marketing career in the banking industry can be.

When Amber Wallace graduated from Youngstown State University with a degree in communications, she applied her love for organizational communications to the nonprofit world, but eventually transitioned to business.

As chief retail and marketing officer for Farmers National Bank of Canfield, a position she’s held since 2008, Wallace leads its marketing team in developing its branding, organizing events and community involvement efforts, and produces content, such as the Blue Table Talk video series of the bank.

Copyright 2021 The Business Journal, Youngstown, Ohio.