Cassidy Advertising Becomes Google AdWords Partner
CANFIELD, Ohio — Cassidy Advertising & Consulting LLC has become a Google AdWords partner. The local marketing agency is one of the few Google AdWords partners in northeastern Ohio, the agency said in a news release.
The designation denotes that Cassidy Advertising is a certified expert in digital advertising. Becoming an AdWords Certified Professional requires passing two exams, one about Google AdWords fundamentals and the other in a specialization of the professionals’ choosing.
The professionals at Cassidy Advertising passed two specialization exams, Google Search Ad skills and Google Mobile Ads skills, the firm reported.
A specialization in search ad skills indicates expertise in creating, measuring, managing and optimizing search ad campaigns, helping clients get recognized online when a potential customer looks for their service or product through a Google search.
Cassidy Advertising’s specialization in mobile ad skills shows that the firm’s professionals have displayed expertise in ad formats, campaign measurement, optimization, bidding and targeting for a mobile format on a Google Search.
Pictured: Laura Berena, president, and Hailey Cassidy, vice president.
Copyright 2019 The Business Journal, Youngstown, Ohio.
Published by The Business Journal, Youngstown, Ohio.
CLICK HERE to subscribe to our print edition and sign up to our free daily headlines.