Company News

Chevy Unveils Updates for 2019 Cruze

DETROIT – Chevrolet this morning unveiled updates to the Lordstown-built Cruze, including new stylings and several new safety features. The 2019 Cruze will arrive in dealerships later this year.

“Cruze is a cornerstone of Chevrolet’s car strategy, bringing new customers to the brand,” said Steve Majoros, Chevrolet marketing director for cars and crossovers, in a release. “In fact, 53% of Cruze customers in 2017 were new to Chevrolet. Cruze has been so successful at attracting new buyers to Chevy because its lineup offers something for every customer, from body style to fuel choice to trim and design.

In addition to the new front fascia coming to all Cruze models, the car’s Premier trim will feature LED accent lighting on the rear end. A new color, Umber, will also be available, as will new wheel designs.

“Cruze’s refreshed styling gives Cruze a more upscale look while maintaining its Chevrolet design DNA,” said John Cafaro, executive director of global Chevrolet design.

Available safety features on the 2019 Cruze are lane-change and rear cross-traffic alert, following distance indicators, lane-keeping and low-speed automatic braking.

The announcement came on a day when Chevrolet also revealed updates for the Malibu and Spark models.

“We are committed to offering consumers a full lineup of products with fresh designs, new technologies and efficient powertrain options,” said Brian Sweeney, U.S. vice president of Chevrolet. “The investments we have made in Spark, Cruze and Malibu will help position the brand for success in competitive segments that still make up a significant part of the total industry.”

Nationwide, sales of all cars have been slipping, including the Cruze, built at General Motors’ Lordstown Assembly. In March, the model’s sales fell 13.4% to 16,122. Last year, 184,751 Cruzes were sold nationwide, down from the 2014 peak of 273,060.

Published by The Business Journal, Youngstown, Ohio.