Cornerstone Caregiving Focuses on Care at Home
BOARDMAN, Ohio – Cornerstone Caregiving celebrated Monday its efforts to expand home care options into the community.
Morgan O’Brien, director of operations for the Cornerstone Caregiving of Youngstown, said she is all about giving back to the community where she grew up.
When Cornerstone Caregiving opened March 8, O’Brien said the staff began getting out in the community and making sure people know about the company, which aims to keep aging loved ones at home.
Based in Waco, Texas, the company provides services such as cooking, cleaning, personal hygiene assistance and helping with hospice.
“We want family to be family,” O’Brien said. “Let us come in and take care of your loved one while they are still at home.”
As an example, O’Brien noted how detrimental it can be to remove someone with dementia and Alzheimer’s from their home, a place many have spent decades of their lives.
“Putting them in an unfamiliar setting isn’t always ideal,” she said. “So let us come in, keep them comfortable where they stay and where they are familiar.”
She encourages anyone looking for care, even for just an hour of assistance, to call, text or email for information. She will discuss their needs with them, provide a free home assessment and set them up with someone as soon as the following day.
Cornerstone Caregiving has 60 caregivers and she would like to grow the business to 100 caregivers by its one-year anniversary.
“As far as growth, we are striving to be one of the best in the community, so when someone says Cornerstone Caregiving, they know exactly who we are and the quality we serve.” O’Brien said. “The thing that makes us special is we have no minimum, so that’s our niche. People don’t want 24-7 care because it’s expensive. If they want one, two or even three hours, we will do just that.”
Cornerstone Caregiving does not accept the Medicaid waiver. It does take private pay, VA pension, long-term care insurance and will take VA insurance once approved.
“We’re flexible,” said O’Brien. “I definitely understand, Youngstown isn’t a wealthy area. But I want to make sure we are as affordable as possible to provide care.”
Caring for others and giving back to the community was important to her even before she started the business, said O’Brien. She started getting involved in caring for others while at Canfield Middle School. The big picture for her is how her business can help the aging population in the Mahoning Valley.
“As we grow, especially with COVID, I want to show there is a community presence and I want to put the community back together like it was before COVID.”
Pictured at top:
Morgan O’Brien cuts the ribbon celebrating the business along with her mother, Andrea Leonard (left); her husband, Brady O’Brien (right) and Michelle Wolfe, staffing manager (second from right).
Copyright 2024 The Business Journal, Youngstown, Ohio.