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Digital Services Drive Business for Prodigal

BOARDMAN, Ohio – The Brand MRI development process of Prodigal Co. proved to be a cornerstone for success in 2018 as the Boardman marketing agency provided digital and branding services and products to new and existing clients.

Along with a redesign of its own website, ProdigalCompany.com, Prodigal increased capacity for website development and design work, and improved digital marketing services through partnerships with SharpSpring and AudienceX, says its president and lead brand strategist, Jeff Hedrich.

“Prodigal is already proving its ability to dominate the digital marketing space, combining its 25 years in branding expertise and industry credibility with increased team experience in the digital space,” Hedrich says.

Hedrich served as the branding panel moderator at the 2018 Ohio Marketing Summit in Cleveland and was a featured speaker at the DOYO Live Digital Marketing Conference in Youngstown.

In 2018, Prodigal rolled out messaging and website redesigns for the Regional Income Tax Agency and Packship USA, and spearheaded branding for Farmers National Bank’s new Wealth Management 360 division, including TV ads, print and billboards, as well as for Farmers’ ranking as the top performing banks in Ohio and 30th nationally among banks with assets between $1 billion and $45 billion. Digital projects fare underway for Revive the Crown, Kentak, Sodexo Roth and Intellitech Corp., Hedrich says.

The agency’s design team launched a high-end catalog for Baird Brothers Fine Hardwoods and developed new marketing tactics for the core product line at Taylor Winfield Technologies.

In its third year as agency of record for the Canfield Fair, Prodigal helped bring in the highest number of corporate sponsorships in the 172-year history of the fair and introduced Sweeney Chevrolet Buick GMC as the inaugural title sponsor

Copyright 2022 The Business Journal, Youngstown, Ohio.