Do-Cut Sales & Service Returns ‘Home’ to Canfield
BOARDMAN, Ohio — Do-Cut Sales & Service Inc. this year will move its operations in Boardman back to a 10,000-square-foot sales and service showroom under construction at its former site at Raccoon Road and U.S. Route 224 in Canfield.
In 2011, Do-Cut’s Canfield operation was destroyed by a fire, forcing the company to relocate.
“The total loss we suffered was a devastating blow,” says Lisa Terzigni-Miller, company president. “We needed to get back up and running as quickly as possible, which we did with the help of community support and manufacturers.”
Do-Cut employs 25 and plans to add positions when the new building opens.
The company sells and services outdoor power equipment such as lawn mowers, snow blowers, chainsaws, trimmers, tillers, blowers, hedge trimmers, generators and pressure washers.
Do-Cut was established in 1947 by Tony and Lucy Terzigni. Today, Terzigni-Miller, Jay Curry and Thomas Morgan own Do-Cut, which also operates a showroom in Warren.
Terzigni-Miller says advances in technology have changed both the company’s product mix and how it repairs equipment.
“We have products that must be connected to a computer to diagnose maintenance issues, so we’ve invested in the proper tools to diagnose and repair these units,” she says. Service technicians are required to undergo continuing education for every product line that Do-Cut sells and repairs.
Among the products starting to sell in this market are robotic lawnmowers, Terzigni-Miller says. “Autonomous mowers are working their way into the Valley. We installed six in 2018 and look for this segment to grow,” she says.
Lithium ion battery-powered products are becoming more popular, she adds. “No more gas, less maintenance and there’s no engine. They’re competitively priced and have substantial power.”
Net profits were up 2% in 2018 despite a very challenging weather year, Terzigni-Miller reports. “Our buying power allows us to offer the best pricing to our customers all year long. We have to meet sales goals and when the weather doesn’t cooperate, it can make for a few sleepless nights,” she says.
Among the challenges facing companies such as Do-Cut is adapting quickly to buying habits. “We aren’t just competing in the lawn and garden category – we compete with all retail brick and mortar stores plus the internet,” she explains.
Do-Cut has earned the Toro President’s Elite Club award for six consecutive years, and maintains two Toro master service dealerships. The company is also a Honda premier dealership, maintains Stihl gold service certification and has achieved Stihl ambassador sales status.
Do-Cut’s charitable contributions support Second Harvest Food Bank, the Fairhaven Foundation and Shepherd of the Valley, along with many other causes and institutions.
Copyright 2024 The Business Journal, Youngstown, Ohio.
