Dr. EV-il Fights Climate Change in GM’s Big Game Spot
DETROIT — The cast of Austin Powers will reunite in General Motors’ big game ad, taking aim at climate change in a humorous way.
In “Dr. EV-il,” an extension of GM’s “Everybody In” campaign, Dr. Evil meets his match – climate change – and learns he is now the second biggest threat to the world. To regain his top position, Dr. Evil and his evil sidekicks hatch a diabolical plan to take control of GM, using the company’s Ultium Platform to fight this new nemesis.
The spot prominently features EVs powered by GM’s Ultium Platform — including the GMC HUMMER EV SUV and Pickup, Cadillac LYRIQ, Chevy Silverado EV and the BrightDrop EV600 — as well as Cadillac’s autonomous Halo Concept Portfolio, which includes the InnerSpace, SocialSpace and PersonalSpace.
Published by The Business Journal, Youngstown, Ohio.