F.N.B. Corp. Earns International Award for Digital Banking

PITTSBURGH, Pa. – F.N.B. Corp., parent company of First National Bank, has been selected as a 2023 Model Bank for Omnichannel Retail Delivery by Celent, a global research and advisory firm for the financial services industry.

FNB received the award for its eStore, a digital marketplace where customers can shop for products and services, open accounts, apply for loans, schedule an appointment with an FNB expert and access financial education. The service is available on the bank’s website, in the FNB Direct Mobile Banking app and at interactive digital kiosks in all of the bank’s branches.

“We appreciate this award from Celent and are honored that F.N.B. was named a Model Bank, recognizing our eStore and premium omnichannel experience,” said Vincent J. Delie Jr., chairman, president and CEO of F.N.B. Corp. and First National Bank. “EStore offers a unique, retail-oriented shopping experience, where consumers and businesses can select from a broad range of financial products and services, place them into a shopping cart and complete their purchase by checking out. We use data analytics to present tailored product selections based on clients’ current relationships and specific needs, and provide convenient access to account selection tools, financial education and scheduling capabilities – creating a full-service digital marketplace.”

Celent’s annual Model Bank awards recognize the best practices of technology usage in different areas critical to success in banking. Nominations undergo an evaluation process by Celent analysts. Celent judges submissions on three core criteria: demonstrable business benefits of live initiatives; the degree of innovation relative to the industry; and the technology or implementation excellence.

“F.N.B.’s approach with eStore is a very creative implementation of a banking product selection tool,” said Michael Bernard, senior analyst at Celent. “The concept and user interface design places F.N.B.’s product selection experience among the most forward-thinking organizations. Celent views F.N.B.’s execution of a customer-led product decision workflow as a model for other financial institutions.”

Published by The Business Journal, Youngstown, Ohio.