Farris Marketing Adds Two Clients

BOARDMAN, Ohio – Farris Marketing has added the Northeast Ohio Development and Finance Authority and Alta Healthcare as clients, the marketing firm announced Thursday.

A division of the Western Reserve Port Authority, the Northeast Ohio Development and Finance Authority has existed since 2008, but all work was done under the WRPA brand.

“Farris Marketing recommended that this division have its own identity, including a name that better reflects what they do,” the firm said in a statement. Farris will operate a brand campaign for the organization, including designing a new website.

Alta Healthcare, formerly D&E Counseling, took over administration of the Head Start and Early Head Start programs in Mahoning County in 2015, prompting the name change “to encompass all of its services.” Farris helped develop Alta’s new brand, Alta Care Group, which has two divisions: Alta Behavioral Health and Alta Head Start.

As part of the rebranding, Farris created a new website, TV advertisements for Alta Behavioral Health, a recruiting campaign for Alta Head Start and brochures for both divisions.

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