FNB Introduces eStore Common App
By Jennifer Reel
Chief Communications Officer, F.N.B. Corporation
PITTSBURGH – Marking its 160th anniversary in 2024, First National Bank is more than familiar with balancing principles that maintain stability and steady growth, two characteristics shared by financially successful individuals, families and businesses.
As the largest subsidiary of F.N.B. Corp., one of the nation’s 50 largest bank holding companies by total assets, FNB’s longevity and growth is a product of adhering to a formula that focuses on innovation while holding true to service-oriented values formed during its origins.
Those roots were laid decades ago in Greenville, Pa., where FNB began serving rural communities and set in motion a trajectory that has resulted in the Pittsburgh-based bank’s footprint today stretching across seven states, including several fast-growing metropolitan areas and Washington, D.C. But FNB’s commitment to all of its communities, including rural and underserved areas, remains strong, with bankers who build connections with customers and industry-leading digital experiences that increase access to banking services.
FNB’s digital banking platform, eStore, is one key to the company’s success. Accessible online, via mobile devices and at interactive in-branch kiosks, eStore’s familiar, retail-oriented interface enables customers to compare and shop for products and services, schedule appointments with bankers and access financial education. The platform was significantly enhanced in 2023 with the introduction of the eStore Common app, designed to offer a single, universal application for almost all FNB products and services, including the ability to apply for multiple products simultaneously. The efficient, secure process reduces keystrokes and simplifies application processes to save users time and strengthen their relationships with the bank.
FNB’s physical delivery channels also continue to advance with modern technologies and layouts, including the bank’s first digital branch, on the campus of Slippery Rock University. Staffed with a full-service banker, the tech-focused branch includes an eStore kiosk and ATM with TellerChat, which facilitates video calls with a banker even during off-hours.
The advanced units add to an ATM network that will total nearly 1,600 machines across the company’s footprint by the end of first quarter, including more than 500 in Pennsylvania.
During a year marked by challenging economic circumstances, FNB continued to outperform the industry and meet commitments to stakeholders. This legacy has resulted in continual industry and media recognition. Award highlights from 2023 include America’s Greatest Workplaces recognition in six categories from Newsweek, World’s Best Banks by Forbes, and Vincent J. Delie, Jr., FNB chairman, CEO and president, being named an Innovator of the Year by American Banker.
In 2024, along with expansions to digital banking services, including upgrades to the Common app, the company will open its new corporate headquarters at FNB Financial Center in downtown Pittsburgh. The 26-story building is the anchor to a redevelopment effort in the city’s Lower Hill District neighborhood, falling in step with the company’s strategy to position branches and regional facilities in underserved areas, increase access to banking products and services, and improve our communities’ quality of life.
Published by The Business Journal, Youngstown, Ohio.
